Duration20 hours · about 3 months
Composition17 learning hours + 3 mentoring hours
Format[Live online / in-person]
Next batch[date]
Investment[Price in IDR]
Dual Certification
One program, two professional credentials
All three certification programs under the Advanced Professional Coaching Certification (CSEC™, CBIC™ and CELC™) award a certificate from Indonesia Coaching Institute (ICI) and certification from BNSP (the Indonesian National Professional Certification Authority).
Why Business Impact Coaching?
Business coaching is evolving
Leaders and business owners no longer need coaching only for personal development. They need a thinking partner who understands the business context, explores leadership challenges, strengthens execution, and helps turn insight into meaningful action.
Professional CoachingBusiness AcumenLeadershipStrategy ExecutionAccountabilityBusiness Impact
CBIC™ brings all six together in one practical coaching approach.
Business CoachingA coach who works at the intersection of people, business, execution, and impact
PeopleLeadership, mindset, behaviour, and accountability.
BusinessCustomers, value, growth, profitability, and performance.
ExecutionStrategy, priorities, actions, accountability, and results.
ImpactMeasurable, sustained, and meaningful business outcomes.
From Business Context to Business Impact
The CBIC™ methodology follows six interconnected layers, from business context to business impact.
LEADX™ Training of Trainer
Group practice
Sharing session01
BUSINESS CONTEXTUnderstand the environment
Purpose · Vision · Strategy · Customer · Market · Change
What is happening?02
VALUE CREATIONDefine what matters
Growth · Customer Value · Profitability · Productivity · Innovation · Sustainability
What value must we create?03
LEADX™Strengthen leadership and execution
Lead People · Execute Strategy · Activate Accountability · Deliver Results · Expand Impact
What must be executed?04
THE COACHING ENGINETurn insight into action
Clarify → Explore → Challenge → Discover → Commit → Act & Learn
How can coaching unlock better thinking and action?05
LEADER TRANSFORMATIONDevelop the leader
Awareness → Mindset → Choice → Behaviour → Accountability
What must change?06
BUSINESS IMPACTCreate meaningful results
Measurable · Sustainable · Human
What difference does it make?Connecting coaching conversations with business impact
Insight
Choice
Behaviour
Execution
Performance
Business Impact
The goal is not for the coach to "guarantee" business results. The goal is to help clients see, choose, act, learn, and create meaningful evidence of progress.
Eight learning areas
1 · Business Coaching Foundation
Understand the professional role of the Business Coach.
- What is Business Coaching?
- Business Coach vs Consultant, Mentor, and Advisor
- Contracting, Ethics, Confidentiality
- Client autonomy and stakeholder relationships
2 · Business Acumen for Coaches
Understand the client's business without taking over their thinking. Know enough about business to ask better questions, not to take over the client's business.
- Business Model, Customer, Market
- Sales, Marketing, People, Operations
- Productivity, Profitability, Cash Flow
- Growth and Systems
3 · Business Diagnosis
Explore what is really happening through a Business Reality Check.
- Customer · People · Process · Performance
- Profitability · Growth · Execution
- Symptom → Pattern → Root Issue → Coaching Opportunity
4 · Master the Coaching Engine
Coaching is a cycle of learning and action, not a one-off conversation.
- Clarify: what really matters?
- Explore: what is really happening?
- Challenge: which assumptions need to be reconsidered?
- Discover · Commit · Act & Learn
5 · Coach Leaders
Accompany leaders through real leadership challenges.
- Strategic thinking and decision making
- Leadership, accountability, delegation
- Performance, change, team effectiveness
- Conflict and execution
6 · Coach Business Performance
Coaching on real business challenges.
- Sales: Lead → Conversion → Customer
- Customer: Acquisition → Experience → Loyalty
- People: Capability → Engagement → Performance
- Systems: Process → Delegation → Systemization → Scale
- Profit: Revenue → Cost → Margin → Cash → Profit
- Growth: Growth → Capability → Scale → Sustainability
7 · Coach Strategy Execution
Where CBIC meets CSEC™ and LEADX™. For a deeper strategy execution methodology, participants are directed to the CSEC™ path.
- Strategy → Priority → Result → Action
- Commitment → Accountability → Execution
- Performance → Impact
8 · Measure Business Impact
CBIC does not stop at "a good coaching session".
- What changed: Awareness? Decision? Behaviour?
- Execution? Performance? Business outcome?
- A bridge between coaching conversations and value for the organization
Coaching is a cycle of learning and action
1ClarifyWhat really matters?
2ExploreWhat is really happening?
3ChallengeWhat assumption needs to be reconsidered?
4DiscoverWhat new insight is emerging?
5CommitWhat will you choose?
6Act & LearnWhat will you do and learn?
The loop continues. Coaching is not a one-off conversation.
Practical Learning Experience
Learn, practice, and measure impact
1LearnUnderstand the concepts.
2PracticeApply coaching methods.
3CoachPractice with real cases.
4ReflectReflect on your coaching practice.
5ApplyUse the tools with real clients.
6MeasureTrack progress and impact.
Practice with Real CasesPractical tools you receive
Business Context CanvasUnderstand the business environment.
Business Reality CheckIdentify the current situation.
Value Creation CanvasDetermine where value must be created.
Leadership Transformation CanvasExplore leadership gaps.
Business Diagnosis CanvasExplore the real business challenges.
Coaching Conversation CanvasStructure a strong coaching conversation.
Accountability CanvasTurn intention into ownership.
Execution Coaching CanvasConnect strategy with action.
Business Impact CanvasSet evidence of progress and impact.
90-Day Business Impact PlanTurn coaching into sustained action.
Ten realistic business cases
CASE 01The Brilliant Strategy That Nobody Executes
CASE 02The Owner Who Cannot Delegate
CASE 03Sales Are Falling
CASE 04The Team Says Yes but Does Not Deliver
CASE 05The Leader Has Become the Bottleneck
CASE 06Growth Is Creating Complexity
CASE 07Customer Retention Is Declining
CASE 08High Performance but Low Accountability
CASE 09The Organization Is Tired of Change
CASE 10Good Results That Cannot Be Sustained
Designed for
Professional CoachesDeepen business coaching capability.
Executive CoachesWork with leaders and executives.
Business CoachesAccompany business owners and entrepreneurs.
Leaders & ManagersUse coaching to develop people and performance.
HR & People ProfessionalsSupport leadership and organizational development.
ConsultantsAdd professional coaching capability to an advisory practice.
Trainers & FacilitatorsExtend learning into behaviour and business impact.
EntrepreneursA structured coaching approach for business growth and execution.
Five things that set CBIC™ apart
01
Business + CoachingNot stand-alone coaching, and not business consulting in disguise. Business context + professional coaching.
02
Leadership + ExecutionConnecting Leader Development with Strategy Execution.
03
PracticalQuestions → Conversation → Tool → Action → Measurement.
04
Impact-OrientedThe journey does not stop at insight: Insight → Choice → Behaviour → Execution → Performance → Business Impact.
05
LEADX™ PoweredUses the proprietary LEADX™ Business Impact Coaching Model to connect coaching with leadership, execution, and business impact.
Three equivalent ICI certifications, one goal: business impact
| CBIC™ | CSEC™ | CELC™ | |
|---|---|---|---|
| Full Name | Certified Business Impact Coach™ | Certified Strategy Execution Coach™ | Certified Leadership Executive Coach™ |
| Primary Focus | Business Coaching | Strategy Execution | Leadership Executive Coaching |
| Methodological Foundation | LEADX Business Impact Coaching Model™ | LEADX Execution Architecture™ | Global professional standards (LEADX™ as optional lens) |
| Core Question | How do we coach for business impact? | How do we execute strategy? | Who does the leader need to become, and how do they grow there? |
| Primary Audience | Coaches, leaders, consultants, HR | Coaches, consultants, leaders, strategy professionals | Coaches, consultants, HR/OD professionals serving senior leaders |
| Core Capability | Coaching leaders / business owners | Coaching strategy execution | Coaching CEOs, directors, and the C-suite |
| Business | ✓ | ✓ | ✓ |
| Leadership | ✓ | ✓ | Core |
| Coaching | ✓ | ✓ | Core |
| Strategy | ✓ | Core | ✓ |
| Execution | ✓ | Core | ✓ |
| Business Impact | Core | ✓ | ✓ |
| Executive Presence & Systems | ✓ | – | Core |
Explore CELC™ → Compare all programs →
PATHWAY 01 · BUSINESS IMPACT COACHING
CBIC™
Coach the Business Leader.
Business Coaching → Leadership → Execution → ImpactExplore CBIC™ →PATHWAY 02 · STRATEGY EXECUTION COACHING
CSEC™
Coach the Strategy Execution.
Strategy → Execution → Accountability → ResultsExplore CSEC™ →Combined pathway: CBIC™ (Business Coaching) + CSEC™ (Strategy Execution Coaching) → LEADX™ Business Impact CoachA future advanced pathway, not an additional certification at present.
Coach the leader. Execute the strategy. Create business impact.
Ten modules toward certification
MODULE 01The Business CoachDuration: [hours] hours
MODULE 02Business Acumen for CoachesDuration: [hours] hours
MODULE 03Business DiagnosisDuration: [hours] hours
MODULE 04LEADX Business Impact Coaching Model™Duration: [hours] hours
MODULE 05The Coaching EngineDuration: [hours] hours
MODULE 06Coaching the Business LeaderDuration: [hours] hours
MODULE 07Coaching Business PerformanceDuration: [hours] hours
MODULE 08Strategy Execution CoachingDuration: [hours] hours
MODULE 09Measuring Business ImpactDuration: [hours] hours
MODULE 10Professional Business Coaching PracticeDuration: [hours] hours
FINALCBIC™ Coaching Assessment & CertificationCompetency assessment
CBIC™ Certification Assessment
Certificates are awarded for competence, not attendance
CBIC™ certification is not given simply for attending training. Five assessment components give the word "Certified" its meaning.
1Knowledge AssessmentBusiness + coaching + LEADX.
2Coaching DemonstrationParticipants conduct a business coaching session.
3Case AnalysisParticipants analyze a business case.
4Business Impact PlanParticipants create a 90-day coaching impact plan.
5Professional ReflectionParticipants show their learning and development as a coach.
Coaching DemonstrationCERTIFICATION OUTCOME
Certified Business Impact Coach™
CBIC™Issued by Indonesia Coaching Institute (ICI)
Powered by the LEADX™ Business Impact Coaching Model
Certification Outcome
After completing all program requirements, participants receive a CBIC™ certificate from ICI with a unique number that can be verified publicly.
CBIC™ is an ICI professional certification. CBIC™ is not an ICF credential and is not represented as an ICF-accredited credential, unless and until related accreditation or approval is officially obtained. Program accreditation status: [ACCREDITATION_STATUS — to be filled in once official].